MARKETING ACTIVITY 2016

LATVIAN MUSEUMS ASSOCIATION AWARD 2016 - MARKETING ACTIVITY

 

Latvian Museums Association has recognized the newly developed LNMA website www.lnmm.lv as the Marketing Activity of the Year 2016.

In 2016, the Latvian National Museum of Art underwent a rebranding to mark the museum opening after its reconstruction. The new museum website has been one of the most visible outcomes of rebranding, and is among the most modern museum websites in Latvia as of 2016.

 

The new website aims to improve user experience, simplify the process of finding information online, as well as ease the planning of museum visits. The modern web design is responsive and easy-to-use across computers, tablets and mobile devices. In addition, the original design solution clearly presents the LNMA and its departments: The Latvian National Museum of Art, Art Museum Riga Bourse, Museum of Decorative Arts and Design, Arsenāls Exhibition Hall and the Museum of Romans Suta and Aleksandra Belcova, including the latest news regarding each institution.